Barbering is literally the easiest industry I’ve ever marketed for. Like there is no reason every barber shouldn’t be cutting 100+ heads a week. Well yea there is, they just don’t know what to do or how to do it.
If you are looking to get more clients in your chair then this guide will point you in the right direction on what you need to focus on.
Focus #1: Youtube Ads
Youtube is a hidden gem right now, this is a hot secret that I’m sharing with you here. Youtube ads are POWERFUL. More people visit Youtube in a day than people watch a whole week of TV.
You know those videos that play before the video you wanted to watch? Those are called “Pre-roll ads.” Youtube allows you to choose exactly what city and demographic you want to target. This allows you to get the most bang for your buck.
Check this out, if someone clicks skip ad you don’t have to pay for it. With Youtube ads you can market your barber or hair stylist business to thousands of people who are in a close range to your shop. Using Youtube to market your business will fill your schedule up in a month guaranteed.
Focus #2: Social Media
I see a lot of barbers posting pictures of their cuts on facebook. Which is good but that only reaches the 500 friends you got and depending on them to share it is not good sustainable business practices.
Create a business profile on facebook and instagram. It only takes like 5 minutes to set up. Once you have your pages set up I want you to do these 3 things at least once a week.
- Get one of your clients to give you a video recommendation. After you’ve hooked them up with a fresh cut whip out your smart phone and ask them to give you a quick recommendation. Upload it onto your pages and tag them in it. Ask them to share it on their page too. If you do this once a week you will have a collection of recommendations that people will discover. The number 1 best way to get more clients is from a recommendation.
- Post pictures of your cuts and add hashtags to your post. For example if I was a barber in Pensacola I would post these hashtags on my pictures: #pensacolabarber #blackhairbarberpensacola #masterbarber #gulfcoastbarber #pensacolabeach. Research and find all of the popular local hashtags and add them to everyone of your posts.
- Search local hashtags and comment on people’s post 2 times a day. When people see your comment they will get curious and check out your profile. When they see that you’re a barber if they need you they will reach out. Say things like “Nice fit,” “Those shoes are dope [fire emoji]”… stuff like that.
People search social media for barbers and hairstylists so make sure you have a professional profile that you are updating daily. Build up your following and also follow people who you would like to have as a client.
This way when you see their post you can comment and like it. Don’t comment and like every one of their posts though, they may block you lol. Also add your shop location and website link in your profile.
Focus #3: Your Website
Having a website in this day and age is like having a physical storefront. Before someone walks into your barbershop and sits in your chair believe me they have looked you up.
So make sure when they find you, you are representing yourself right. Your website doesn’t have to be 50 pages. It can be a simple landing page that your companies name, contact info, social media links, pictures of your cuts, a picture of you, the services you offer, and a link for them to book an appointment.